Precision B2B targeting using LinkedIn's first-party professional data, Matched Audiences, and account-based strategies.
LinkedIn's targeting engine is superior because it relies on first-party professional data—job titles, skills, and certifications that professionals manually update to maintain their careers. Unlike platforms that infer interests from clicks, LinkedIn gives you direct access to 61 million decision-makers.
We construct a layered "Targeting Trifecta" using core professional attributes, account-based marketing lists, and behavioral signals to ensure your ads reach exactly the right people at exactly the right companies.
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Layered targeting architecture combining Job Function, Seniority, and Company attributes to build precise audience segments that reach your ideal buyers.
Website retargeting, contact list uploads, and lookalike audience creation that extend your reach to professionals who mirror your best customers and engaged visitors.
Target account list curation, account-level orchestration, and multi-stakeholder engagement strategies that align your LinkedIn campaigns with your ABM program.
CRM data uploads, list hygiene protocols, and match rate optimization that ensure your first-party data translates into actionable LinkedIn audiences.
Strategic seed audience selection, lookalike testing protocols, and iterative refinement that systematically expands your reach while maintaining targeting quality.
Composition analysis, engagement pattern identification, and targeting refinement recommendations that continuously sharpen your audience strategy based on performance data.
Define your Ideal Customer Profile, build target account lists from firmographic and technographic data, and map buying committees to understand every stakeholder who influences the deal.
Layer professional targeting attributes with Matched Audiences, deploy account-based segments, and test targeting combinations to find the most efficient path to your decision-makers.
Deliver personalized messaging across ad formats, orchestrate multi-touch sequences that nurture accounts through the buying journey, and implement account scoring to prioritize sales follow-up.
Let's build a precision targeting strategy that puts your message in front of the decision-makers who matter most.
